Hollei Anne Keifer is an enthusiastic Graphic Designer & Illustrator with a Bachelor of Fine Art Degree in Communication Design from Kutztown University of Pennsylvania.
As a budding professional designer, Hollei has had exceptional experience with a professional career, internship and volunteer opportunities. Currently, Hollei works as a Creative Director at Peer Pressure Creative where she oversees and manages the creative process for a variety of clients from concept development to production. Hollei was given the opportunity to redesign the brand identity for Peer Pressure Creative including logo, business card, stationery, and website. She produced many promotional emails and advertisements for clients including the United States Golf Association and Corked Wine Bar and Steakhouse. As well as creating promotional materials, Hollei designed the website for the Lehigh Valley International Airport and the Sands Bethlehem Lehigh Valley Air Show. Hollei conceptualized and executed a series of 10 package designs for T’n’T Bakery Homestyle Pies.
Before working at Peer Pressure Creative, Hollei was a Graphic Designer at Kutztown University’s Office of Student Involvement where she collaborated with a team of designers to create publicity event posters, t-shirts, buttons, and brochures for over 150 student organizations.
Her Graphic Design internship at B.Braun Medical Inc. provided her with experience in an in-house corporate design environment where she conceptualized and produced graphic elements for B.Braun’s booth at the Association for Vascular Access 2013 tradeshow in Tennessee.
As well as having an internship, Hollei volunteered to be leader of a small design team during Design-a-thon, an annual event hosted by Kutztown University. Design-a-thon is a 24-hour event where volunteer Communication Design students team up with professors and alumni to design and produce pro-bono creative works for non-profits. Hollei’s team developed promotional pieces including a logo, brochure, and posters for Kutztown Public Library’s program “1,000 Books Before Kindergarten”. Hollei’s illustrations were featured in the logo and brochure.
Hollei Keifer was nominated for the 2014 Communication Design Graphic Design Award and placed as a finalist in the International Skopje Poster Design competition. During college, Hollei was named on the Dean’s List from 2010 to 2013. She is also part of the Philly Ad Club and the American Institute of Graphic Artists. Hollei is energetic, eager and excited to create and conceptualize.