Window design at Buy Buy Baby on 7th & 26th in NYC to support Skip Hop’s Back to School with Zoo Campaign.
Role: Art Director, Designer & Prop Stylist
Concepted look and feel and art directed Skip Hop’s 2018 Holiday Lifestyle and Still Photography Shoots to support digital and social channels.
Role: Art Director
Every parent to be who created a registry with Babies R Us during the month of January '18 received this giveaway box which included a few prenatal samples, a designed t-shirt and thank you card with a bonus savings coupon. Box, shirt and card were designed by myself. I then created a stop animation of the box unveiling to be utilized as organic and paid advertising on Facebook and Instagram.
Designed 3 registry tote bags to support registry acquisition. These bags are filled with baby product samples & Babies R Us swag, and given to parents to be when a registry is created.
Restructured and redesigned the Babies R Us Dream Registry Guide to determine best prenatal experience, making the guide more comprehensive and easy to read. Utilized registry insights to reduce page count, simplify stories & layouts and inject new Babies R Us brand look and feel.
Designed 8 animated social posts to support America’s #1 diaper bag brand, Skip Hop.
Role: Art Director & Designer
Provided creative and photography direction for the Koala Kids Spring 2018 Apparel Launch including 5 collections featured in an 8 page mailer look book, digital channels including landing page, emails and social.
Concepted, designed and managed the 2018 Great Big Registry Sweepstakes campaign which helped to support a 2.3% dotcom registry increase vs 2017. Every day in January, 1 registrant & 1 gift giver won a $2,500 gift card.