Window design at Buy Buy Baby on 7th & 26th in NYC to support Skip Hop’s Back to School with Zoo Campaign.
Role: Art Director, Designer & Prop Stylist
Every parent to be who created a registry with Babies R Us during the month of January '18 received this giveaway box which included a few prenatal samples, a designed t-shirt and thank you card with a bonus savings coupon. Box, shirt and card were designed by myself. I then created a stop animation of the box unveiling to be utilized as organic and paid advertising on Facebook and Instagram.
Concepted look and feel and art directed Skip Hop’s 2018 Holiday Lifestyle and Still Photography Shoots to support digital and social channels.
Role: Art Director
Designed 3 registry tote bags to support registry acquisition. These bags are filled with baby product samples & Babies R Us swag, and given to parents to be when a registry is created.
Restructured and redesigned the Babies R Us Dream Registry Guide to determine best prenatal experience, making the guide more comprehensive and easy to read. Utilized registry insights to reduce page count, simplify stories & layouts and inject new Babies R Us brand look and feel.
Provided creative and photography direction for the Koala Kids Spring 2018 Apparel Launch including 5 collections featured in an 8 page mailer look book, digital channels including landing page, emails and social.
I was given the opportunity to create over 140 unique illustrations for Babies R Us to support their new brand identity in 2015. An icon style guide was created to support usage through out all Babies R Us creative assets from social, digital, and print and for all of the Baby's First National Events (Baby's First Birthday, Christmas, Halloween and Easter).
Concepted, designed and managed the 2018 Great Big Registry Sweepstakes campaign which helped to support a 2.3% dotcom registry increase vs 2017. Every day in January, 1 registrant & 1 gift giver won a $2,500 gift card.
Illustrated over 36 baby and toddler emojis for Babies R Us brand identity. Emojis have been used for Babies R Us & Toys R us since 2015 through out digital and social channels. Download the Babies R Us App to use the emojis on your phone!