Illustrated over 36 baby and toddler emojis for Babies R Us brand identity. Emojis have been used for Babies R Us & Toys R us since 2015 through out digital and social channels. Download the Babies R Us App to use the emojis on your phone!
I was given the opportunity to create over 140 unique illustrations for Babies R Us to support their new brand identity in 2015. An icon style guide was created to support usage through out all Babies R Us creative assets from social, digital, and print and for all of the Baby's First National Events (Baby's First Birthday, Christmas, Halloween and Easter).