BRANDING OF A ROAD TRIP

This CD booklet guides you through Alaska’s beautifully scenic Kenai Peninsula. Featuring a six-panel guide with a map and CD, this visual and audio tour takes you to eight tourist destinations. The map contains illustrations, descriptions, and checklists, and the CD provides music, history, and signals that indicate when to stop at a destination. 

 
 

 

DEVELOPMENT

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LOGO DEVELOPMENT

Above is the final logo for a branded scenic road trip through Alaska’s Kenai Peninsula. To the right is an example of my development process. I began with research about Alaska’s attributes and history while keeping my audience in mind by creating a logo that was friendly and inviting for a family.